Since 1920 the Toronto Transit Commission has been a viable alternative to driving in the city. The TTC provides
an integral service to the city and people of Toronto by ensuring that riders are able to move throughout the city
quickly and safely. Up until the 1970s the TTC provided complimentary rides to revelers celebrating on New Year’s
Eve. However, the program was halted as a result of budgetary concerns.
This year Nick Di Donato, President and CEO of Liberty Entertainment Group, has taken the initiative to organize a
coalition of leaders in the entertainment industry to raise funds in support the program, establishing the Toronto Entertainment Alliance. It is expected that over 100,000 people will ride the TTC between midnight and 4.00 am on January 1st. In an effort to provide complimentary TTC service on New Year’s Eve a group of leaders in the entertainment industry have come together to raise the funds needed. Through the generous support of many partners.